Currently, food that is prepared and sold on the same premises is not required to display allergen information.
If a customer wants to know what ingredients are in a product they would have to ask staff, either at the point of choice or the point of purchase. Once a customer has left the premises, they cannot find out what is in their food.
Natasha's Law gives people the information that they need to know.
Natasha’s Law, also known as The Food Information Regulations 2019 will come into effect on 1st October 2021 in England (it is not required in Scotland, Wales or Northern Ireland under law, however they are likely to follow once the legislation is in place).
Natasha’s Law requires all prepacked for direct sale (PPDS) goods to be labelled with full ingredient lists with allergens emphasised.
Natasha’s Allergy Research Foundation found 88% of the general public fully support Natasha’s Law and making it a priority for food retailers and customers with the ever-growing rate of individuals with allergies, but also intolerances too.
The Food Standards Agency (FSA), on the 1st of October will publish guidelines to support businesses to adapt to the Natasha’s Law legislation change.
What types of foods are covered?
• Sandwiches placed into packaging by the food business and sold from the same premises
• A café giving away packaged samples of a new range of cakes they have made on the same premises
• Foods packaged and then taken by the same operator to their market stall to sell
• A butcher who makes burgers or sausages which are prepacked to be sold on the same premises
• Foods packed by a food business to be sold in its retail units located within the same building complex as the premises where the food was packed such as a train station, hospital, university, or holiday park
In a retail environment such as a supermarket, the following examples would also be considered to be prepacked for direct sale food, provided they are packed on the premises from which they are being sold before they are offered for sale:
•Fresh pizzas from the deli counter e.g. on a cardboard tray and wrapped in plastic;
•Hot foods such as rotisserie chicken; and
•Foods that are pre-weighed and packed such as cheese or meats from a delicatessen counter or baked goods from an in-store bakery
Some challenges businesses may face:
• Getting ingredients information from suppliers.
• Combining that information to produce an accurate ingredient list.
There is a sense of urgency to ensure businesses and suppliers work together to make sure they are providing accurate information to customers. It is essential to get started NOW.
Having a handwritten solution after Natasha’s Law commences could be a time-consuming process with even more risk and fatal consequences.
NT’s Solution to support Natasha’s Law
To support your business get inline with Natasha’s Law, we have partnered up with Brother to offer an in-house printing solution, providing reliable label printers producing highly legible, long lasting labels.
Our food safety consultants have developed a digital prepacked for direct sale (PPDS) labelling solution, to allow food businesses to ensure safety, provenance and legal compliance is achieved.
Our solution is futureproof and scalable, allowing businesses to store their food data on a centralised system and print labels in real time. All information is stored digitally, therefore it is much easier to maintain security and reduce possible human errors.
It is a cost effective solution to protect your customers and their brand.
Printer information: You can add battery packs for mobile printing, the printers are made from robust materials and can stand harsh chemicals. The printer also works as a standalone application or you can integrate into your existing setup.
For more information on our PPDS Solution, watch our explainer video here
Beyond Natasha’s Law
There are risks around the production environment and cross-contamination, as Natasha’s Law does not include these issues within its legislation. Someone may still have an allergic reaction to trace contamination.
Businesses need to consider the management of allergens and the production environment. Some businesses may decide to exclude allergens from the manufacturing environment if possible, to prevent any fatal actions.
If you need any support or are interested in our Natasha’s Law Solution please get in touch. We are more than happy to help 😊 .
Call 01933 272089 or email firstname.lastname@example.org
Follow out LinkedIn here.