PPDS 2021 | PPDS Solutions

Katie Paterson

September 16, 2020

What is PPDS/Natasha’s Law

Natasha’s law is being introduced October 1st 2021. Prepacked for Direct Sale (PPDS) products will need to have labels with ingredient lists with the allergens emphasised to try and reduce consumer confusion at the point of purchase. If you sell PPDS goods you need to establish a solution to adhere to the new law. Natasha’s Law will allow those with allergies to feel safe when eating prepacked food. At NT Assure, we offer an efficient, easy to use PPDS solution to ensure you are labelling your food correctly.


Types of foods that need to be labelled under Natasha’s Law:

-Sandwiches packaged by the food business and sold at the same premises
-Giving away packaged samples of new items that have been made on the same premises
-Foods packaged and taken by the same operator to their market stall to sell
-A butcher who makes burgers or sausages that are prepacked to be sold on the same premises
-Foods packed by a food business to be sold in its retail units located within the same building complex as the premises where the food was packed. For example, in a train station, hospital or university

In a retail environment such as a supermarket, the following examples would also be considered to be PPDS food, provided they are packed on the premises from which they are being sold before they are offered for sale:

-Fresh pizzas from the deli counter e.g. on a cardboard tray and wrapped in plastic
-Boxed salads
-Hot foods such as rotisserie chicken
-Foods that are pre-weighed and packed such as cheese or meats from a delicatessen counter or baked goods from an in-store bakery

Prepacked for direct sale (PPDS) does not include food packed at a consumer’s request, food not in packaging, or food in packaging that can be altered without opening or changing the packaging.


PPDS Solutions

Handwritten labels are likely to cause errors and mistakes, they are time consuming and unprofessional.

Pre-printed labels are not scalable or practical. What if the product you order from your supplier is different one day? The ingredients will be different, and this could harm consumers if your company did not list food information correctly.

Therefore, printing food labels in real-time is practical and reliable. Having an electronic solution will enable you to print straight away and easily make changes. The labels are professional and future proof. We have an electronic solution which will give your business a dependable PPDS label’s that are directly linked to our food information, so even when there are ingredient changes, the labels will automatically update.


What are the label requirements?

- Sufficiently visible on packaging

- Readable for those with visual impairments

- A minimum font size

Please see link to FSA for further information:


Any business that fails to follow the rules could be charged with a maximum fine of £5000 per offense.


How NT Assure can help

NT Assure can help you get your business’s allergen labelling solution in place. We work alongside our partner Brother to offer an in-house printing solution.

NT Assure has a team of technical and regulatory technologists on hand to provide professional food specification writing, pack copy, and label compliance services.

Now, more than ever, communicating accurate information about food is an essential pre-requisite for food businesses, ensuring food safety, provenance and legal compliance is achieved. 

Our PPDS solution will allow you to manage your food information from a tablet or another device, when you’ve entered your product information, you can print – all ready for the product to go on sale. This solution works for firms that have a singular product or several hundred.

This is a cost-effective labelling solution for businesses who want to protect their customers and brand, with Natasha's Law coming into effect October 2021, get ahead & get started now.


Contact us on 01933 272089 or email info@ntassure.com for more information on how we can help you.

Stay in the loop for any PPDS updates: https://www.linkedin.com/company/nt-food-technical-ltd